Red Olive Case Study

Accessible website design and build

Red Olive Home Page

Red Olive Home Page

UK based Red Olive are data specialists helping businesses to get the best from their data stores.

Their old website had become tired and its construction made it difficult to update. Red Olive required a new website that was much more dynamic and easy for them to update themselves. They also needed to add a blog and links to their Twitter feed.

Using the existing Red Olive logo and images from print campaigns Coolfields Consulting created a new open-style page design. Given that Red Olive wanted to update the site themselves we chose to base the site on a WordPress theme framework. This allows the content to be easily updated by the site owner from anywhere via an internet connection.

On the information and services pages Red Olive required the ability to tailor which ‘widgets’ were to be visible on the right hand side of each page. We created bespoke functionality to create a ‘shopping list’ for each page to allow this requirement to be accommodated. Important news about data research and events can be quickly added to the fully integrated blog area. Using the WordPress categories functionality we allowed these news items to be automatically reflected across other parts of the site.

We selected some appropriate WordPress plugins to enhance the functionality of the site and improve security.

Key Features

  • Custom built accessible ¬†WordPress theme
  • Easy for site owner to maintain site content and add new pages
  • ‘Shopping list’ functionality within content to govern ‘widgets’ to be displayed on each page
  • Self validating contact form to generate leads

The site was launched in April 2011 and has since risen to the front page of Google for key relevant search terms. This demonstrated the usefulness of the WordPress framework and the ease with which fresh content could be added.

Visit the Red Olive website.


Contact us today to find out how we can help push your business forward with a fresh new website.

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